United Way Campaign
Timeline
May - June 2025
Role
Graphic Design Intern
Team
1 Graphic Design Intern
1 Creative Project Manager
1 Brand Manager
1 Social Media Manager
Tools
Adobe Illustrator
Canva
monday.com
Overview
Turning Impact Into Inspiration
To wrap up TI's United Way campaign, I collaborated with the Brand Marketing and Social Media teams to design an infographic carousel highlighting key statistics and milestones. I transformed raw data into a clear, visual story aligned with both TI and United Way's brand guidelines, and formatted as a reusable template and shared across TI's internal and external channels to celebrate the campaign's impact.
Visual Process
Iterative Designs
I created multiple layout and style options to explore different ways of presenting the campaign stats while aligning with brand guidelines.
Visual Process
Final Launch Graphics
I finalized the chosen design based on team feedback, then built a reusable Canva template for the teams to use for future campaign wrap-up posts.
Final Thoughts
Learnings
Seeing this infographic being shared across TI’s official platforms was such a surreal and rewarding moment! It was exciting to watch a project I designed reach such a wide audience, but felt even more special when the focus of this project was rooted in communities coming together to make an impact. I also really enjoyed collaborating with the brand and social media teams as brainstorming together and building off each other’s ideas made the process even more meaningful.